Interview: María José González

[ November 7, 2021 by admin 0 Comments ]
María José González is Chilean fashion lawyer, founder of Fashion Law Chile. Graduated from Pontificia Universidad Catolica de Chile, González completed her law studies at Universidad de los Andes.  In 2016 she founded the first Fashion Law site in Chile  to promote this branch of law in her country.
She has been awarded by INFLAA as the ”Most Influential Lawyer in Chile 2019.”

1. As we all know, the pandemic affected all industries. We, as the INFLAA, could not organize our annual summit last year due to the pandemic. The last time we met each other was in 2019 at the Fashion Law and Business Summit in Istanbul. At this summit, you shared the current state of fashion law in your country with us. What has changed since then? What are the latest developments in fashion law in your country?

We’ve all heard that the pandemic came to change the way we do business, which although it may seem repetitive is true, the digital transformation accelerated and came to make big changes in e-commerce, blockchain and data protection, which directly affects Fashion Law.

In the case of Chile we have seen how retailers (large and small) boosted their e-commerce. It seems to me that this was a great opportunity for national design, since all eyes were on the online platforms and they had greater visibility.

Regarding regulatory matters, we have seen how in the last time more importance was given to Data Protection. In 2017, a project to reform the Chilean data protection law, which dates back to 1999, entered Congress. This project had been stalled for a long time, however I believe that the momentum of the digital transformation during the pandemic, triggered in giving greater importance to people’s personal data. Such is the importance that it was decided to take measures from now on, with a law called “pro consumer”, which among other things comes to safeguard personal data in consumer relations, which is very interesting considering how e-commerce has grown in recent times.

2. As INFLAA, one of our aims is to create a common ground in order for fashion law to become an internationally known field. What do you think is crucial to create that common ground and eventually to make fashion law a world-widely known field?

I think it’s extremely important that INFLAA is an association with well-defined purposes, only in this way can we work with a view to the future. Secondly, I think it is essential that all players in the area of Fashion Law, particularly INFLAA members, are in the conversation, in the sense of being in the legislative discussion when there are bills that may affect the fashion, retail or luxury industry; to be in seminars and congresses talking about issues of importance to the industry.


3.What do you think is waiting for us in the future of fashion law?

It’s a mystery. Today we are talking about Blockchain, NFT, yesterday it was personal data, tomorrow it will probably be neuro-rights in the fashion industry. What I do think is that it will be something very interesting.

4.Which fashion law case has influenced you the most, so far?

Undoubtedly the Fashion Law case that has most influenced my life has been Christian Louboutin vs Yves Saint Laurent. Although it is a case of Intellectual Property, especially trademark law, if you ask me what is Fashion Law, that case answers it perfectly. It is the perfect intersection of how law and fashion converge.

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