Fashion law incorporates many legal disciplines such as Law of Contracts, International Commercial Law, Advertisement Law, Competition Law, Business Law and Industrial Property Law in particular. Fashion Law appears as a new branch of law that finds its practical ground in all stages of value chain in relation to formation of legal ground of the strategies, specified in the procedures from the protection of the intellectual and industrial rights on a product in conceptual design stage of any product to the production, marketing-sales, consumption and following stages in industrial fashion market.
It is essential that the value chain, involving any and all activities, which are required from conceptual design of any product and service to the delivery of the same to the customers in fashion sector, should be well-built and managed. In the globalizing fashion industry, fashion law is of capital importance in fictionalization and management of branding, designing, manufacturing, selling-marketing, delivery and logistic strategies so that competitive advantage could be gained.
Failure to determine and manage value chain’s so-called management strategies in a healthy way will result in failure to obtain intended competitive advantage. Fashion law has great importance in raising a creative awareness, focused on providing added-value and thus obtaining the competitive advantage in the global market once such strategies have been determined and managed in any stage of value chain in these processes.